Google enlists Dr. Dre, Snoop Dogg in new Pixel 10 advert concentrating on Apple

With simply over two weeks to go earlier than the official Pixel 10 series launch keynote, Google has as soon as once more leaked its personal unreleased smartphone to the general public. In a brand new thirty-second teaser trailer posted to the Made by Google YouTube channel, the corporate pokes enjoyable at its Silicon Valley rival Apple, taunting staff Cupertino’s controversially unfulfilled guarantees surrounding its so-called Apple Intelligence-ready iPhone 16 handsets.

The video showcases what seems to be the upcoming Pixel 10 Professional in a brand new moonstone colorway, with a refined metallic grey and blue design. A number of angles of the telephone are showcased, whereas being barely obscured by a darkish backdrop. The narrator references Apple’s failure to ship on its Apple Intelligence timeline for its iPhone 16 lineup — which Apple says is coming quickly — suggesting the listener change telephones somewhat than change their definition of ‘quickly.’

Close to the top of the teaser, Dr. Dre’s 1999 hit The Subsequent Episode performs within the background — a well-recognized hip-hop tune that includes each Snoop Dogg and Nate Dogg, and one which has established itself inside the meme canon of web trolling. The video ends with a easy 8.20.25 textual content on display screen, referencing the Pixel 10’s launch date of August 20 of this yr.

The AI wars rage on

Smartphones are the proper vessel for all-things synthetic intelligence

Synthetic intelligence is all the fashion nowadays. Each tech firm underneath the solar is singing the praises of things like machine studying (ML), large language models (LLMs), generative and agentic AI instruments, and extra. Main gamers within the area embrace Google with Gemini, OpenAI with ChatGPT, Microsoft with Copilot, and Meta with Meta AI, and a number of other smaller providers, akin to X’s Grok and Anthropic’s Claude, are vying for market share as properly.

On the shopper degree, whereas there may be actually a way of curiosity and pleasure surrounding AI and its potential, and whereas there was an uptick within the adoption of chatbots, many are additionally fatigued by incessant guarantees of life-changing AI instruments and providers from main manufacturers.

Apple, one of the vital useful manufacturers in your complete world, has been in a tumultuous position on the subject of its relationship with AI. The corporate’s Apple Intelligence suite of instruments has obtained combined critiques, and guarantees of a extra highly effective next-generation Siri have but to return to fruition. This has resulted in a class action lawsuit, which alleges false promoting and misleading claims surrounding Apple’s currently-available set of AI options throughout iPhone, iPad, and Mac.

Google continues to maneuver from power to power with its personal Gemini AI platform, and this new Pixel 10 teaser / assault advert hybrid is a crystal clear declaration of confidence. Its Pixel smartphones are a wonderful vessel for unleashing AI into the patron area, and the search big appears to be besting Apple on this entrance in a really actual and extremely publicized method.

With this confidence in thoughts, and with the upcoming launch of the Pixel 10 sequence only some days away, Google’s nineties-era hip-hop trolling is suitably becoming. Keep tuned for extra Pixel 10 protection from Pocket-lint within the coming days and weeks.