Hue takes on cheaper rivals with the entry-level Important sensible bulb lineup

Hue simply did its biggest product launch ever as a part of IFA 2025 and a key product is the brand new entry-level Important sensible bulb lineup. Although nonetheless not as low cost as some merchandise you could find on Amazon, it is designed to tackle finances rivals like Govee and Aqara with bulbs beginning beneath $20.

The brand new vary consists of A19 bulbs, GU10 spots and strip lights with and with out coloration choices. Successfully, you are not shedding quite a bit in comparison with the common coloration/white bulbs. They nonetheless run on the identical platform and supply Bluetooth out of the field together with further options enabled when utilizing a bridge or Matter-over-Thread.

To focus on the variations, Hue launched a function comparability sheet. You’ll be able to’t dim the Important bulbs as a lot, they provide a decreased vary of whites (2200 to 6500K in comparison with 1000 to 20000K) and coloration high quality is much less correct. The latter is arguably crucial function for people who use sensible bulbs to sync with their TVs or require exact matching between bulbs.

You’ll purchase the Hue Important bulbs beginning this month, with the brand new A19 bulbs priced at $25 individually or $60 in a four-pack. The Important strip mild arrives in December for $60 in a 5 meter size (16 ft) or $100 for 10 meters (33 ft). You too can seize the A19 bulb in a starter equipment within the US beginning at $80 for the Important E27 2 items and Hue Bridge V2, as much as $100 for the Important E27 4 items and Hue Bridge V2.

One other major piece of Hue’s sensible lighting puzzle is the Hue Bridge Professional. It has a extra critical black look in comparison with the white fashions of the previous to indicate the additional energy. That features 5 occasions the processing efficiency and 15 occasions the reminiscence of the Hue Bridge V2 that got here out 10 years ago.

Together with the additional energy, the Big Bridge Professional debuts a brand new function referred to as Hue Movement Conscious. That transforms Hue Bulbs (together with 95 % of current fashions) into movement sensors capable of detect motion and set off actions or safety alerts.

Hue says you possibly can simply improve a present Hue Bridge “with just some clicks,” and Signify will launch help for combining a number of Bridges right into a single Bridge Professional by yr’s finish. The Bridge professional arrives in North America in September 2025 for $90.

Hue additionally refreshed its strip lighting with a number of new merchandise together with the flagship OmniGlow (beginning at $140 for a 3 meter size and arriving in November), the primary Hue strip with no seen hotspots through CSP tech to accent your decor with a seamless glow. It additionally launched the Flux lineup with indoor, out of doors, ultra-bright and neon choices (in sizes as much as 10m) beginning at $70 for 3 meters, for functions starting from indoor accents to out of doors facades. Additionally new are the Festavia string lights that can be utilized for vacation decor or yr spherical in a everlasting mannequin for rooflines, patios and balconies. These begin at $160 for 7m lengths or $120 for 9 meters for the everlasting mannequin with availability in September.

Signify additionally launched a brand new A19 bulb that may replicate the whole spectrum of daylight whereas providing 40 % nice effectivity in comparison with its predecessor. Lastly, the corporate introduced a Sonos partnership that may permit you to operates Philips Hue lights utilizing voice controls, and ultimately “combine mild and sound in new intuitive methods.”