Roku simply rolled out an enormous enchancment for YouTube TV customers

The NFL season has formally kicked off, which implies thousands and thousands of sports fans will now be tuning into soccer video games each week throughout the nation. To make streaming football and other sports extra handy, Roku has unveiled a priceless improve to its Roku Sports activities expertise.

Roku has announced that beginning September 5, Roku customers within the US will be capable to discover and stream dwell sports activities by way of YouTube TV by way of the Roku Sports activities hub. Which means in case you pay for YouTube TV, because of this new integration, it is possible for you to to stream NFL video games and entry the NFL Sunday Ticket (in case you additionally pay for it) straight by way of Roku Sports activities.

In case you’re unfamiliar with the Roku Sports activities expertise, it is a centralized hub the place you will discover devoted fan zones for all the most important skilled sports activities leagues, such because the NBA, NFL, and MLB. So, whether or not you are on the lookout for a soccer sport or a baseball sport, you will discover out who’s enjoying and who’s streaming it by way of Roku Sports activities.

“Our precedence continues to be making sport time easy for our customers,” mentioned Joe Franzetta, Head of Sports activities, Roku Media, in a press release. “Partnering with YouTube TV is a significant step in delivering a complete fan-centered expertise that simplifies sports activities discovery and places dwell motion entrance and heart for thousands and thousands of followers.”

YouTube TV is not the primary to combine with Roku Sports activities

The Roku Sports activities integration with YouTube TV arrives simply in time for the NFL and NBA seasons

Roku

In case you’re a Roku person who subscribes to YouTube TV, this new integration with the Roku Sports activities hub will seemingly make it simpler to search out and stream the dwell sports activities you wish to watch. Nevertheless, YouTube TV’s integration with Roku Sports activities is not the primary of its variety.

Roku first launched the Roku Sports activities expertise in 2022, and since then, it has partnered with a number of different premium streaming providers, together with DAZN Dwell Sports activities, Frndly TV, Spectrum TV, Xfinity Stream, and, most lately, the brand new FOX One service.

As I discussed earlier, Roku Sports activities options a number of devoted fan zones, which it refers to as “league-branded zones.” These embody the NFL, NBA, MLB, and the NWSL. In the course of the 2024 Paris Olympics, Roku additionally teamed up with NBCU and Peacock to create a particular sports activities zone for that occasion. In case you do not subscribe to providers like YouTube TV or FOX One, the Roku Sports activities expertise nonetheless gives free content material, with over 35 sports-themed FAST channels to discover.

Contemplating Roku is the largest streaming operating system within the US, its integration with YouTube TV for Roku Sports activities ought to assist loads of sports activities followers discover the video games they’re on the lookout for. With the NFL season simply starting, the MLB postseason approaching, and the NBA season set to begin in October, Roku positive appears to have deliberate the timing of this YouTube TV integration proper.