Apple TV+ now prices greater than Disney+, HBO Max or Netflix

Price hikes have grow to be a regular occurrence within the streaming world, and now Apple TV+ is the most recent to comply with go well with.

Apple has introduced that the price of Apple TV+ will rise to $13 a month within the US, a $3 enhance from its unique $10 month-to-month price. What stays unchanged is the price of Apple TV+’s annual plan, which is able to keep at $100 a yr, in addition to the worth of Apple One.

The value enhance takes impact instantly for brand spanking new Apple TV+ subscribers. For those who’re already a subscriber, you may see the brand new worth 30 days after your subsequent renewal, supplying you with a while to determine whether or not to maintain it or cancel it. Apple final raised the worth of Apple TV+ in 2023, when it elevated from $7 to $10 a month within the US. In a press release concerning the newest worth hike, Apple highlighted the expansion of Apple TV+.

“Since its launch, Apple TV+ has grown its intensive library of tons of of Apple Originals, that includes 1000’s of hours of premium programming throughout numerous genres and brand-new releases each week — all ad-free,” Apple stated in a press release (by way of Variety).

Apple TV+ continues to be shedding Apple cash

Netflix and Peacock have each raised costs this yr additionally

An Apple TV+ worth enhance won’t be shocking, contemplating the streaming service nonetheless prices the Cupertino-based firm greater than it earns. In response to a report from The Information earlier this yr, Apple TV+ loses over $1 billion yearly, with about 45 million subscribers.

Apple TV+ has not too long ago delivered some main hits, together with the second season of Severance and Seth Rogen’s new comedy, The Studio, which have each garnered loads of Emmy nominations.

When saying its newest worth hike, Apple highlighted some upcoming exhibits to assist justify it, together with the fourth season of The Morning Present (premiering September 18), the fifth season of Sluggish Horses (premiering September 24), and Pluribus (premiering November 7). The corporate additionally highlighted two new unique films arriving later this yr: Greater 2 Lowest on September 5 and The Misplaced Bus on October 3. Whether or not all that may persuade folks to pay extra for Apple TV+ stays to be seen.

Apple TV+ is not the one streaming service to boost its costs this yr. It joins Netflix, which elevated costs in January, and Peacock, which introduced its worth hike in July. With its newest worth hike, Apple TV+ now prices much more than Netflix, whose Commonplace with Adverts plan prices $8 a month within the US, versus Apple TV+’s $13 month-to-month price. Nonetheless, Apple TV+ stays ad-free.