Find out how to watch Apple debut the iPhone 17 lineup at its ‘Awe Dropping’ occasion on September 9

It is September, and that often means it is iPhone season. Like clockwork, Apple as soon as once more seems set to point out off new smartphones with its newest showcase subsequent week. The upcoming occasion has been dubbed “Awe dropping,” so we’re hoping for a couple of bulletins that’ll warrant the tagline. The showcase begins on September 9 at 1PM ET/10AM PT.

If you wish to tune in to listen to what Tim Cook dinner and crew should say concerning the presumed iPhone 17, you may stream the present on Apple’s website or YouTube channel. We have additionally acquired the livestream embedded under so you may comply with together with our liveblog when you watch.

With just some days to go till the “Awe dropping” occasion, it looks as if we have already gotten quite a lot of superior insights about what the iPhone 17 lineup has in retailer. Apple launched the software program aspect of the equation with the iOS 26 unveil at WWDC this summer time, and since then we have gotten some fairly dependable insights on the {hardware}.

The massive reveal is anticipated to be an ultralight smartphone, probably known as the iPhone 17 Air. This is able to be Apple’s first utility of its Air nomenclature for cellular, and after we had Bloomberg‘s Mark Gurman on the Engadget Podcast on the finish of August, he prompt that the primary iteration of the smartphone would possibly include some rising pains. We additionally anticipate seeing a base iPhone 17, an iPhone 17 Professional, and an iPhone 17 Professional Max.

Past the smartphones, the “Awe dropping” occasion might additionally embrace three new Apple Watches and up to date AirPods Professional earbuds. Bloomberg reports that Apple has a number of different gadgets within the works as properly, together with a brand new AirTag, Apple TV and iPad Professional, nevertheless it’s not as sure if these will pop up at this particular occasion. Both approach, you may tune in on September 9 to listen to about all the brand new product launches.