I discovered Amazon’s secret Fireplace TV Stick that I will guess you by no means knew existed

Often, whenever you consider an Amazon Fire TV Stick, you image a tool that plugs into your TV to entry varied streaming apps, watch free FAST channels, and even play video games from the cloud through Xbox or Amazon Luna. However what if I advised you there’s an Amazon Fireplace TV Stick designed for one thing aside from streaming?

That machine exists and known as the Amazon Signage Stick. It seems similar to a daily Fireplace TV Stick, however because the title suggests, it is meant to show your TV into digital signage slightly than for watching Netflix or Prime Video.

The Amazon Signage Stick primarily targets companies slightly than on a regular basis shoppers, which retains it comparatively below the radar on Amazon. Nonetheless, for those who’re into streaming units, I discover it fascinating how Amazon has tailored its standard Fireplace TV Stick into a tool with a completely totally different function — one which, like within the streaming world, goals to compete with acquainted opponents.

The Amazon Signage Stick is $100

It really works similar to a Fireplace TV Stick, however is straight built-in with totally different CMS suppliers

The Amazon Signage Stick capabilities very like a regular Fireplace TV Stick, plugging straight into your TV’s HDMI port and together with a wi-fi distant, energy cable, and energy adapter. Just like the Fireplace TV Stick 4K Max, the Signage Stick includes a quad-core processor and Wi-Fi 6E. Nonetheless, in contrast to the Fireplace TV Stick, which has a number of variations, the Signage Stick is offered in just one model and prices $100, which is $40 costlier than the Fireplace TV Stick 4K Max.

What primarily units the Signage Stick other than Amazon’s Fireplace TV Sticks is its integration with varied CMS (Content material Administration System) suppliers. A CMS helps a enterprise create and handle digital content material, and Amazon advertises that the Signage Stick works seamlessly with over 25 totally different suppliers proper out of the field. A number of the supported platforms embody ScreenCloud, AbleSign, NoviSign, Rise Imaginative and prescient, and Yodeck. A whole listing of CMS suppliers is offered on Amazon’s website.

Whilst you can technically use a daily Fireplace TV Follow a third-party app to show your TV into an indication, it appears Amazon is promoting the Signage Stick as a extra dependable {and professional} answer. Amazon additionally presents an app particularly for the Signage Stick that permits you to arrange and monitor all of your linked units. Moreover, the Signage Stick presents a safer system, together with a “safe boot loader, information encryption, and common updates that hold signage protected and operating easily.”

Though it does not stream Netflix, I discover it fairly cool how Amazon has tailored its machine for a completely totally different function. To be clear, I’m not a small enterprise proprietor and have by no means used a CMS supplier myself, so I can not converse to its precise efficiency. Nonetheless, it presently has a 4.2-star ranking on Amazon, which suggests it has been well-received by a number of the companies utilizing it.

The Signage Stick launched in December 2024, so it hasn’t been round for too lengthy. Though it’s presently solely obtainable within the US, the e-commerce large plans to roll it out to further international locations in 2026 (through Cord Cutter News).

One of many Signage Stick’s opponents is BrightSign, an organization that produces digital signage gamers and software program. BrightSign was based by Anthony Wooden, the founder and CEO of Roku, however the corporations are fully separate.

In case you merely need to watch TV exhibits and flicks, Amazon’s Fireplace TV Stick is unquestionably what you need. Nonetheless, for those who’re a enterprise proprietor skilled with Fireplace TV Sticks, Amazon’s Signage Stick could possibly be helpful to you.