OnePlus and Hasselblad are ending their five-year partnership

OnePlus and Hasselblad are , in response to an official weblog put up. The smartphone maker has began growing its personal digital camera system, which it has dubbed the DetailMax Engine.

There was no purpose given for the cut up, although OnePlus heaped reward on Hasselblad in that weblog put up. It lauded the digital camera maker’s “obsession with precision and element” and opined about “nights within the lab chasing the proper steadiness of sunshine and shadow.” The corporate additionally stated that “Hasselblad’s refined aesthetic sense is now a part of our imaging DNA, woven into each future OnePlus digital camera.”

As for each future OnePlus digital camera, the proprietary imaging system remains to be within the early phases. OnePlus CEO Pete Lau stated he is already testing an early prototype that is been “designed from the bottom as much as ship the clearest and most actual pictures on a smartphone.”

The 2 corporations first paired up for the and the Hasselblad emblem has been a mainstay of higher-end OnePlus units since then. The Verge stories with the discharge of the upcoming OnePlus 14, which to keep away from the unlucky number “4” in China.

There’s one ultimate wrinkle to this story. Oppo, which is the dad or mum firm of OnePlus, is sticking with Hasselblad in the intervening time. As a matter of truth, it formally again in July, with each corporations promising a brand new cellular imaging system within the close to future.