This new Samsung OLED TV provides every thing trendy leisure customers want

For critical media customers, particularly anybody who actually enjoys the latest status titles and video games on the highest consoles, an OLED TV looks like the most effective funding. With a skinny design and individually-lighted pixels that contribute to an ideal distinction ratio, OLED fashions can finest help the feel and appear of the latest leisure productions. And the few drawbacks to an OLED sensible TV, particularly the worth and shade brightness, appear to be fading away every yr.

As somebody who has loved Samsung TVs for a very long time now, I’ve witnessed how they enhance on their deficiencies in an effort to create a complete viewing expertise. That is very true in terms of OLED fashions, a sort of TV Samsung as soon as ignored. I examined out its newest mid-range OLED mannequin, the S90F, and along with the proper distinction, it was surprisingly shiny and colourful. With all the additional options that help my various pursuits, from having fun with a slew of streaming companies to gaming on a PS5, this TV was most spectacular and completely suited to my wants.

I spent a number of weeks testing out this new mannequin. Here is what I discovered.

4.5/5

Model

Samsung

Working System

Tizen

Show Kind

OLED

Show Decision

4K (3,840 x 2,160)

This 2025 OLED sensible TV makes for an immersive leisure expertise for every kind of media, offering vivid colours, excellent distinction, and worthy brightness for movies, reveals, sports activities, and video games. With an in depth gaming hub, way of life apps, and ambient modes, this TV is suited to the fashionable shopper.

Execs & Cons

• Excellent distinction and beautiful brightness
• Terrific gaming options
• Quick processor and automated AI settings

• Mounting is tedious
• Delicate
• Superfluous software program and companies

Value, availability, and specs

The 2025 Samsung OLED S90F options QD-OLED panels, which mix individually-lit pixels with a quantum-dot filter that enables for wealthy shade, excellent distinction ratio, and a wide-viewing angle. It boasts 4K decision and HDR10+ with a 144Hz refresh charge. Regarding audio, it helps Dolby Atmos, 360 spatial sound, and object monitoring. It options the Tizen working system, which incorporates sensible assistant compatibility, Samsung TV Plus, and a collection of productiveness and well being apps. It provides ALLM, VRR, and FreeSync Premium Professional for gaming, in addition to a web-based hub for Xbox GamePass subscribers.

It options 4 HDMI ports, together with 1 eARC, 3 USB slots, and Wi-Fi 5. It is accessible from Amazon, Finest Purchase, and straight from Samsung.com, which provides a price-matching coverage. A 65-inch mannequin retails for $2,500, however it was not too long ago on sale for $1,600 from Samsung.com and Amazon.

What I favored in regards to the Samsung OLED S90F TV

Gorgeous distinction and massive brightness

There’s a lot to take pleasure in with this OLED TV that feels utterly immersive and suited to the numerous wants of recent customers. From reside sports activities to video games, streaming Marvel films to watching horror movies, this OLED TV appeared improbable.

To start out, it does really feel like organising a sensible TV is getting sooner and simpler. It goes sooner if you have already got a Samsung account in addition to streaming apps arrange in your telephone — I had the unit related to Wi-Fi with a bunch of apps logged into and able to go in a matter of minutes. I did not really feel the necessity to tinker with too many settings straight away.

Samsung’s AI image customization settings go a protracted option to placing you in the fitting place from the soar when you’re much less involved with cinematic constancy and extra eager on watching one thing that feels good. The concept is that the TV analyzes your speedy area and robotically adjusts the settings, though I do assume it is value taking time to undergo every when you’re settled into your mounted leisure room.

I first watched a number of the extra cinematic Marvel films; colours jumped out whereas the motion scenes have been seamless and detailed. Every little thing I noticed felt lifelike and nearly tangible. As anticipated, the distinction was terrific, and blacks confirmed up wealthy and intense on display screen. What stunned me a bit was simply how shiny the display screen was, particularly when there was no ambient gentle. With overhead lights on, the display screen nonetheless appeared good as properly, with none noticeable glare.

Gaming stood out. Taking part in some solo RPGs on my PS5, each motion and enter felt instantaneous and easy. The gaming hub grants quite a lot of totally different settings and help, permitting you to toggle HDR, VRR, a digital map and aiming help. You too can modify the black ranges or enact sweeping settings primarily based on the kind of style of sport you are taking part in. All of it makes for a terrific expertise for each console use and on-line play; Samsung provides on-line Xbox gaming with a subscription.

To the extent you need to use your sensible TV as some form of central sensible house working hub, there are apps and perks to take pleasure in. A slew of well being, health, way of life, and productiveness apps can be found. Ambient Mode and a Day by day Panel function assist you to rework your TV into one thing extra aesthetic or informative when it is not actively ‘on.’ I am not notably enthralled by these extras, however I do see the attraction and interact with them occasionally.

What I did not like Samsung OLED S90F TV

Extra AI options can alter the viewing expertise

There is not a ton about this TV that’s worrisome. Like different Samsung TVs, it would not supply Dolby Imaginative and prescient, however that is not as enormous a knock because it was since HDR10+ is gaining in reputation. Whereas the TV holds up in a well-lit room, it is higher loved in a darkish setting. If the room is just too shiny, and also you’re making an attempt to observe darker media, particularly older titles, you may begin to discover some shadowing or points with element. There is not quite a lot of glare, however extra blurring is likely to be noticeable in darkish scenes.

I do assume the AI image settings generally is a bit problematic. I recognize they do a bunch of issues directly to make the picture seem respectable to those that aren’t focused on going into every setting, however it does really feel like generally the visuals are off. Inherently, AI settings are synthetic, and all these software program enhancements are counter-intuitive to something striving for constancy; Filmmaker Mode itself strips all the surplus modifications so as to protect the artistic’s intent. This Samsung TV additionally provides AI Optimization and AI Customization, two settings that appear fairly related and are in truth slightly complicated. I recognize there are settings that assist out the informal viewer, however for these looking for a devoted viewing expertise, additional work is required.

One other concern may contain mounting — primarily, the method would require quite a lot of planning, endurance, and warning. The TV is so skinny, and it feels delicate, and since it can match almost flush in opposition to the wall, set up generally is a bit tedious. In any other case, the stand is straightforward to put in, though the mannequin is significantly better when mounted.

I nonetheless may do with out a number of the bloat; I do not look after Samsung TV Plus and do not feel inclined to make use of Bixby as my digital assistant. There are a bunch of Samsung apps put in, a lot of which I discover pointless, however their inclusion is extra annoying than it’s problematic.

Must you purchase the Samsung OLED S90F TV?

I strongly really feel that anybody who consumes quite a lot of totally different media, particularly those that watch sports activities, stream titles, and play video games on the most recent consoles, is vital to have a flexible and customizable sensible TV that may maintain up. This newest Samsung OLED mannequin is unquestionably a kind of TVs with its excellent distinction ratio, spectacular shade accuracy, and quick processing occasions. It is actually outfitted for watching new and big-budget titles, however it’s additionally good at upscaling older content material.

With 4 HDMI ports, automated image changes, and settings to optimize gameplay, this OLED TV is well-suited for various wants. You will need to set it up in a room the place you possibly can management the lights, as a result of the picture actually pops when loved in a dimly-lit room.

It comes at a superb value for OLED fashions, and it is positively value taking the additional effort and time to mount the unit. I loved every thing I watched and performed on this sensible TV, and it is positively a worthwhile funding.

4.5/5

Model

Samsung

Working System

Tizen

Show Kind

OLED

Show Decision

4K (3,840 x 2,160)

This 2025 OLED sensible TV makes for an immersive leisure expertise for every kind of media, offering vivid colours, excellent distinction, and worthy brightness for movies, reveals, sports activities, and video games. With an in depth gaming hub, way of life apps, and ambient modes, this TV is suited to the fashionable shopper.